![]() ![]() The final step is to make sure that the search engines know that your Lens exists and that it has quality content. Also add an opt-in form to your Lens so that you can collect email addresses to which you can market. It’s now necessary to keep adding content in the same way as a normal web page. This is a simple couple of mouse clicks and then your Lens will be live. Once you are happy with your included content, its time to publish your Lens. This makes the Lens much more attractive and easier to read. In the same way that you use keyword research, also search for suitable graphics and include those in your Lens. It’s also possible to include various graphics files. This means a mixture of traditional “drag and drop” modules in addition to some original articles. The next key is to ensure that your Lens is packed with useful content. This means that the Lens you create will have the keywords embedded in the URL. Do the normal keyword research and then make sure that you include the search term in the name of your Lens. Once you have chosen your topic, its time to choose appropriate keywords. Squidoo has hundreds of categories from which to choose and you can see these on the entry screen. Here are some suggestions on how to go about using Squidoo to drive traffic to your website.īegin by checking out the high ranking lenses for your chosen topic. Squidoo call these pages “Lenses” and it’s perfectly possible to attain high Google rankings with a Lens. Squidoo allows you to build a webpage on any subject you like and the beauty of this is that it’s a simple matter of dragging and dropping various modules into your page to provide appropriate content. Oakland, USA: Irwin, Inc.The website is an excellent way of driving traffic to your website. ![]() Crafting and Implementing Strategy, Text and Readings. Journal of Professional Communication, 26(2), 48-61. In Multilingual Business Communication, SYNAPS. ![]() Stars, Problem Children, Dogs and Cash Cows: Evocative Terminology. Journal of Marketing Management, 7(2), 105-29. Boxing Up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix. American Journal of Food and Nutrition, 3(2), 34-43. Present and Future of Nestlé Bangladesh Limited. Marketing Plans: How to Prepare Them, How to Use Them. The 11th Annual Conference of Asia Pacific Decision Sciences Institute. Integrating GIS and BCG Model for Marketing Strategic Planning. Divisional Planning: Setting Effective Direction. The 18th International Farm Management Congress Methven, Canterbury. The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector. Academy of Management Journal, 25(3), 510-31. Strategic Attributes and Performance in the BCG Matrix–A Profit Impact of Market Strategies (PIMS)-Based Analysis of Industrial Product Businesses. Corporate Strategy: A Resource-Based Approach. Strategic Management of Technology and Innovation (3rd Ed.). Financial Management Theory and Practice. Boston: The Boston Consulting Group.īrigham, E. Available: Boston Consulting Group (1968). International Journal of Research in Marketing, 11(1), 73-84.īCG (2014). Effects of Portfolio Planning Methods on Decision Making: Experimental Results. Prentice Hall International (UK) Ltd: Cambridge, Great Britain.Īrmstrong, J. Implanting Strategic Management (2nd Ed.). L - Industrial Organization > L2 - Firm Objectives, Organization, and BehaviorĪnsoff, I. Item Type:īCG Matrix, Business Organizations, Business Improvementį - International Economics > F6 - Economic Impacts of Globalizationį - International Economics > F6 - Economic Impacts of Globalization > F63 - Economic Development The paper tries to provide a guideline to the business organizations to choose the best business policies by the use of BCG matrix. It is one of the most popular and helpful consulting firms. It helps a company to distribute their available resources through the efficient business management. It analyses to identify which strategic business units to invest in, which to sell off, and which to shut down. To develop the efficiency of marketing decision making, the BCG Matrix plays an effective tool for strategic planning of product performance in industry and company level. The Boston Consulting Group (BCG) helps the business organizations to develop their efficiency for the successful operation of their business activities. But, these challenges can be overcome by the efficient business strategies. In the 21st century, sustainable improvement of business faces various challenges for the global economic competition. ![]()
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